BFB or Big Flat Blasters was conceptualized as a projectile firing toy line to compete with the NERF industry juggernaut. With the use of fast-spinning flywheel technology and epic scale, BFB was able to carve out its own space in the market. It was my task to develop the visual language of the line while simultaneously working with the manufacturing team to create an enjoyable, safe, reliable, and unique experience. Below are a series of drawings showing the evolution from concept to final product.
